Sustainable development and indigenous knowledge
Illana Adamson / UK
Illana Adamson /
Is it possible to make money from solving problems instead of creating them?
According to Illana Adamson, founder and CEO of Be better Sustainability, it’s the only way to move forward. Consulting to companies worldwide, it’s Illana’s mission to put sustainability at the heart of all business, community and individual decisions. With over 30 years’ experience in strategic luxury marketing with a deep knowledge of how the jigsaw pieces of sustainable development interconnect in nuanced ways for different industries, this episode aims to inspire you to do things in a new way, and adapt a sustainable mindset.
In order to generate real change, we must adopt a humble approach to indigenous knowledge that is being preserved in communities around the world and implement it in the way we live, structure our businesses and projects.